An authenic reframe.
Increased wholesaler sales of 500%.
Secured to the boot of the car using Velcro hook and loop.
STAYHOLD was origionally sported as an outdoor pursuits boot tidy, however I felt this earlier adopter frame was ready for widening.
So I spun the camera around on the product and focused clearly on a new customer.
The family shopper.
The Supermarket Run.
Our everyday adventure.
Imagine overcrowded aisles, extra goodies slipped into the trolley unawares.
The gauntlet run to the car; one monkey swinging from the trolley, another crying over goodies not bought.
Your shopping bags tossed into the boot, then swiftly onwards into stop and start traffic.
Only to arrive home with spilt milk, broken eggs and burst flower in the boot.
Ouch.
Diffusion of Innovation.
The key to landing a larger audience was to shift focus from product featues to a scernario of future benefits.
‘Peace of mind on your Journey Home’.
Supporting Sales.
A series of pre-productionstills and animations were produced for the international sales teams to raise awarenes and interest in the marketplace.
The results from which built STAYHOLD their ROI figures and drove a 500% increase in purchasing through one European wholesaler alone.
