One brief, one aim.
Wow any businesses visiting PMI’s head office.
That was the brief.
Simple, open ended and delievered with free reign to dazzel by any means.
The perfect way to ‘Free Your Imagination’
This is the first of two sucessful solutions.
Simple, bold and undeniably Marlboro.
A curved red wave, created to catch the eye.
The raised arrow icons coupled with the Gold execution help to inspire the simple wave form.
Each arrow element pushes out towards the audience, treated in red flock and sat upon a simple, radiused chrome platter.
From ideas to reality.
The creative journey.
Taking inspiration from relief sculptures.
Early ideation sketches revolved around a crest, with the ‘M’ arrow forming through a printed stretched canvas.
From concept to creation.
The development team did a sterling job of realising the design intent, with some fantastic 5 axis CNC and flocking work.
The project was a huge success, with the GOLD display design recieving a shortlist from POPAI in the short run catagory.
