Sell anywhere, seemlessly.
Launching a rapidly growing brand across Europe.
Working hand in glove with the client and manufacturer, I set about creating a bespoke display to sit within Boulanger's SMART Tech department.
The challenge.
Maintain a clean compact aesthetic whilst retaining full interchangeability.
The aim.
Create a simple adaptable concept.
One that could work across all European cultures.
Magnetic and acrylic capped interchangeable graphics, contrasted with a white ask timber banding.
Expertly executed, this display delivered a simple yet premium look and feel.
A design that distinguishes itself to Squares core audience, whilst differntiating itself from the retail crowd.
A subtly considered excercise in design.
A simple silhouette coupled with a fresh materials pallet.
One that echo’s the product design and contextual marketing imagery.
From ideas to reality.
The creative journey.
From simple thumbnail concept sketch.
Throughout the process I managed account communication with teams in California, New York and Dublin.
Ideas were shared throughout the design process, from concept to completion. Forging a strong relationship of empathy and trust.
