Utopia.
An Italian-Inspired Exhibition.
Europe’s largest HORECA tableware supplier, Utopia, needed a standout design for Ambiante, Frankfurt.
A showstopper that would drive engagement and leave a lasting impression.
Venice Farmhouse.
Inspired design.
Drawing from a recent visit to a Venetian farmhouse, the concept infused the exhibition space with the warmth of an Italian olive garden.
Rich, inviting hues and rustic materials created a sensory journey through Utopia’s product collections.
From ideas to reality.
The creative journey.
Magic Moments.
Along the customer journey.
Key vantage points and "magic moments" guided visitors through the stand, encouraging interaction with products.
Rustic tables, industrial lighting, and a cozy seating area beneath an ivy-covered pergola invited customers to pause and engage, culminating in a fresh coffee experience.
Good to Go
From concept to reality.
With a design approved through the concept sketchbook, quote sketches were shared with the production team, ensuring smooth execution and a successful build.
