Runway to the races.
A dynamic exhibiton space.
A bold, dynamic space that captures the Red Bull racing spirit.
A double-tiered stand with a spiral staircase offered exclusive views, while striking lines and powerful forms conveyed speed and energy.
The central stage extended upwards to create a high-impact focal point, with the concept also extended to winter sports.
From ideas to reality.
The creative journey.
Hand sketches.
Rapid ideation of concepts.
Simple line work with quick Photoshop flashes brought the ideas to life.
Enabling the fast exploration and collaboration with the Australian product teams.
