Feel The Real.

Bringing the Philips’ promise to life.

Philips wanted to create an unforgettable in-store experience that would showcase their products in a way that truly connected with shoppers.

I created a context-driven experience with curated room sets, designed in a clean, fresh palette to match their Brand aesthetic.

Shoppers could interact directly with products, like testing the effectiveness of Philips' battery-powered vacuum across multiple surfaces and soft furnishings.

Shoppers can vacuum across three distinct floor surfaces.

Alongside a soft furnished chair to experience firsthand the effectiveness of Philips’ battery-powered vacuum.

Opening the Shopper Journey.

Invite, inspire, engage.

The strategy was simple: transform browsers into buyers.

Shoppers are welcomed by an assistant and encouraged to explore the space.

As they interact with the products, they envision how Philips fits seamlessly into their homes.

Closing the Sale.

Engage then exchange.

After exploring, shoppers enjoy a coffee and engage with a digital display at the kitchen play table.

They browse and buy Philips products store to door in a few simple clicks.

Philips.

‘Helping Turn Houses into Homes’.

By inviting, inspiring, engaging, and exchanging, we created a seamless and memorable retail experience that showcases how Philips truly delivers on its brand promise.

For the shopper

The result is a rich, engaging retail experience.

A seamless experience that strengthens the connection to Philips. It leaves a lasting, positive impression, ensuring shoppers feel more connected to the brand.