Let’s Play.
For family fun.
The Wii U was all about innovation, technology and bringing the family together.
The aim?
To design an organic form uniting screen, gamepad, and player.
An inviting, standout piece that invites families play together.
Visual cues.
Neo futurism.
Inspired by organic architecture, the design stretches out like welcoming arms, connecting players to the screen and controller in one harmonious form.
Color-changing illumination syncs with on-screen characters, adding a high-tech, stylish touch.
From ideas to reality.
The creative journey.
Key to the concept.
A form that invites players into both the physical and digital worlds seamlessly.
Initial ideas.
Sketchbooks allow Quick, focused explorations of style and emotion.
Parasighting.
Design 4 manufacture.
With a form in hand, early 3D models were created to investigate various store placements and the form factors required to make this both feasable and viable.
